Some of the best performing websites on the Internet have gained their following through organic methods rather than through traditional advertising. If you want to take advantage of organic traffic to grow your business, one of the best ways to get started is by using search engine optimization (SEO) to get your Centument site listed higher in the search results.
Focus on building a high-quality website. It won’t matter how many visitors land on your page if your content isn’t compelling enough to convince them to stay. By focusing on creating high-quality, engaging content, you can build a site that people will actually want to use. After all, if you want your site listed on the first page of the search results, you need to make sure that it actually deserves to be there.
Avoid publishing duplicate content. Some sites try to game the system by posting the same content on multiple pages with different titles. Not only can this be annoying for your visitors, but it can also wind up getting your website penalized by the search engines. Over the past few years, there has been a definite shift in how search engines rank sites. These days, the focus is far more on quality than on the number of pages on the site.
Do your best to avoid posting content that is extremely similar to other pages on your site. You may even want to include no-index tags around your site’s navigational structure to avoid having the search engines mistake it for duplicate content since it appears on every page. While you may not be able to avoid all duplicate content, you should do your best to minimize it as much as possible.
Take advantage of Google Maps to capture local traffic. Most people start their search for local businesses online. If your site comes up at the top of the search results, there is a high likelihood that they will contact you to do business. Adding your site to Google’s local listings will help you capture more customers right in your own Centument backyard.
Try to center each page of your site around a single keyword. If you stuff too many keywords into your content, your visitors will instantly recognize that you are writing content for the search engines and not for them. This can eventually wind up driving them away. Instead, use keywords sparingly and naturally to keep your text as useful and readable as possible.
If nothing else, this article should help you understand that there are a number of different strategies that you can use to optimize your website. Depending on how high you want your site to rank, you may need to use quite a few techniques. Generally, it is a good idea to start with one or two strategies and add to your plan from there. Eventually, your optimization efforts will pay off when you achieve a higher listing.